Our client is a large and well-known international company located in Amsterdam. At the moment we are looking for a Marketing Director to further develop and manage their Marketing department existing of 5 people.
The function is situated in an organisation which is focussed on delivering various financial products to support the brands of the organisation in being the mobility provider they want to be. The Financial Services department in The Netherlands is the Dutch Financing Company and belongs two big international concerns. The average headcount for this specific organization is approximately 84 employees.
The Marketing Team is accountable for an attractive proposition of Lease, Finance and Insurance products and services for Dealers, B2B and B2C customers. For the development and Digital Transformation of the product & service portfolio.
Goal of the function:
Leading the Marketing team for the 3 product-market combinationsLease (BtB)Finance (BtC)Wholesale (dealers)Acting as Head of Services & InsurancesBeing a Transformation Leader, with key player role in Transformation and coordinate the Business Transformation activities for the organisation
Be the driver of the Local Marketing & Commercial CommitteeBe in contact with the brands in order to develop the vision for the company Financealligned with the strategy of the brandsResponsible for the preparation of the annual budgets (volumes andprofitability) with regard to the commercial and marketing partIdentify deviations in market results – based on reports – and draw up action plans for thisFollow market trends and competition and react by re(scoping) the vision andprojects for the Marketing Operational ManagerDriver of the Local Insurance CommitteeBe in contact with the brands in order to coordinate the developmentof each other’s service products activities and to ensure a harmoniousintegration of the added value of the company in the strategy of the brandsMaintain contacts with head office in Malta in order to coordinate local and international developmentsBe the first point of contact to our service and insurance partners/providersBe the first point of contact for the internal teams and colleagues for insurance & servicesResponsible for the preparation of the annual budgets (volumes and profitability) with regard to service productsResponsible for initiating timely and correct reports. Identify deviations and draw up action plans for thisFollow market trends and competition and act upon thisIs responsible for initiating, calculating, quoting competitive pricing policy (including temporary promotional offers), in order to realize the profitability and volume requirements in the annual budgetBe the initiator behind the development of products and sales methodsTakes care of compliance with the Dutch legislation regarding the sales and marketing of the service & insurance productsMember of the Global Transformation Committee (BPF) BPF/SCFCooperation)Prepare the Transformation roadmap document before each Globaland Local Transformation CommitteeEnsure the follow up of actions requested at each Transformation CommitteePresent the roadmap of the market at each Global Transformation Committee, with the support of CEO / Deputy CEO if neededBe in regular contact with all Transformation BU leaders of BPF HQs and the Global Transformation CoordinatorParticipate to Transformation European seminarsPerform regular Business intelligence to list trends, Best Practices, opportunities locally and in the other JVsContribute to the Coordinators’ Transformation International CommunityPropose Best practices & innovative initiatives to the Executive CommitteeCoordinate the Implementation of initiatives and concrete changes from test pilot to nationwide expansion